Media Kit Automotive News China
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Introduction

Beijing China

Dear Automotive Marketing Executive:

If you're looking for the best way to talk to the automotive market in China, please take a look at Automotive News China, the dependable source of information and insight on Greater China's automotive market. Since November 2006, top automotive executives in this exciting market have grown to rely on Automotive News China. Published in both English and Simplified Chinese, this online news and information product serves a growing audience of more than 30,000 recipients. A skilled team of reporters in China is augmented by the global resources of the Automotive News Group to offer unrivaled news and perspective.

In 2009, we'll send more e-mail newsletters as news affecting Greater China breaks. We'll add data on the growing Chinese automotive marketplace. Finally, we'll be posting more news than ever to the site. This coverage is driven by our Automotive News China Managing Editor Yang Jian in Shanghai.

A recent reader survey (July 2008) from Foresee Results revealed some impressive statistics about our users:

  • 22% work for automakers/manufacturers;
    35% are part of supplier companies; 7% are retailers
  • 68% of our readers are located in Greater China;
    10% in North America and 10% in Europe
  • 55% read it in Chinese; 45% in English
  • Autonewschina.com is considered the primary source of online information on the automotive industry by its readers

There is no more efficient way to reach your customers and prospects than with a marketing message in Automotive News China. The top executives at the domestic Chinese and global automakers rely on this vital online publication. For further details on the powerful audience that reads Automotive News China, please visit the other areas of this media kit. We look forward to working with you.

Sincerely,

Peter Brown Signature

Peter Brown
Associate Publisher & Editorial Director
Automotive News