Ford, Changan slump drags into 2019

Automotive News China

Automotive News | 2019-3-15

Changan Ford Automobile Co., Fordí»s passenger vehicle partnership in China, continues to suffer from falling sales. 

After plunging 70 percent in January, Changan Fordí»s sales plummeted 81 percent to 6,799 in February, according to its Chinese shareholder, Changan Automobile Co., a Shanghai-listed company.

In the first two months, Changan Ford deliveries dropped 75 percent to 21,535. 

Changan Ford, based in the southwest China municipality of Chongqing, builds and markets Ford brand sedans and crossovers. 

By contrast, sales at Jiangling Motors Corp., Fordí»s truck joint venture, appear to be stabilizing, rising 1.6 percent to 13,985 in February.  

In the first two months, deliveries at Jiangling declined 9.3 percent to 28,305. 

Jiangling Motors produces and distributes trucks for Ford and JMC brands.

After hitting 1.27 million in 2016, Fordí»s China sales have been stuck in a downward spiral, due to a lack of new or redesigned products. 

In 2018, the U.S. companyí»s China deliveries plunged 37 percent to 752,243. 

Ford aims to reignite growth by accelerating the introduction of new and redesigned models under the Ford and Lincoln brands. 

In November, it launched sales of the redesigned Ford Focus and Escort sedans. In January, the Ford Territory, an entry-level crossover developed for China, hit the market. 

Lincoln, which now only sells imported vehicles, plans to roll out one locally produced model in China each year from 2019 to 2021.

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