Ford to sell Ranger midsize pickup in China


Reuters

Automotive News | 2017-4-11

BEIJING -- -- Ford Motor Co. plans to launch the midsize Ranger pickup in China in 2018, hoping to draw Chinese consumers, who generally prefer crossovers and SUVs, toward a different market segment.
 
Ford would import the Ranger to China and has no plans to manufacture it locally, a spokeswoman said.

The Chinese government's pilot program to relax policies that restrict pickup trucks from driving in urban areas is a potential boon for Ford, whose F-series pickup truck has been a bestseller in the United States for more than 30 years. 

The Ranger is sold in markets outside the United States. However, Ford plans to reintroduce the model, which is smaller than the F-150 truck, in the United States. 

Last year, Ford announced plans to sell the premium Raptor version of the F-150 in China, to gauge demand in a relatively undeveloped market segment and change Chinese consumers' image of pickups as no-frills workhorses. 

The first Raptor F150s were delivered to customers on Saturday. 

Ford is adding pickups to its lineup as wealthy Chinese motorists look to buy larger vehicles, with SUVs and crossovers driving growth in Chinese light-vehicle sales amid weak demand for sedans. 




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