SHANGHAI, Mar. 9, 2017 每 Engineers from Ford＊s
Research and Engineering Center in Nanjing have helped Mustang 每 China＊s
top-selling sports coupe 每 master the ancient art of the country＊s traditional
With SYNC 3, Ford＊s next generation in-car media and
navigation system, Mustang can understand handwritten Chinese characters
inputted with a swipe of the finger. With enhanced voice recognition
technology, SYNC 3 also recognizes voice commands in Mandarin Chinese providing
drivers with a seamless connectivity experience, from selecting music to
searching for a destination.
Previously, inputting Chinese characters on an in-car touch screen would
require typing in pinyin (phonetic spellings of Chinese words
using the alphabet) and then selecting one of multiple characters, all of which
have analogous pronunciations, in order to enter a command or search for a
destination. Even with predictive technology, this process can be slow and less
intuitive for the driver, and doesn＊t suit people 每 usually older Chinese 每 who
have difficulties using pinyin.
※The Chinese version of SYNC 3 is far more than just a
translation of a global technology,§ said Fisher Xu, SYNC Supervisor for Ford
Asia Pacific. ※It＊s really been localized to respond to a Chinese driver＊s
needs with a local point of view, from the voice commands that understand our
accents and our habits, to the way we structure our statements.§
※For instance, when you talk to a friend in China and they
ask where you are, they＊re really looking for a building name or a point of
interest, not a street number. That＊s probably different to other parts of the
world, and SYNC 3 is smart enough to know this local preference, seamlessly.§
Ford＊s multi-modal handwriting feature allows users to
scribble characters by hand, and instantly recognizes each stroke of the
character as it is made, by tracing it and turning it into a typeface. With
more than 2,500 commonly used characters in the Chinese language and a wide
range of different writing styles and habits, it leverages automatic
association technology based on a large database of characters and fuzzy search
algorithms to save users time and increase accuracy.
SYNC 3 can also decipher Chinese characters written at
angles of up to 15 degrees. This means that after a driver is buckled up and
about to pull out of a parking space, they can lean over and comfortably
handwrite any address or point of interest. Or, while they＊re driving, their
front seat passenger can lean across and scribble, and the system understands
that just as easily. After the system finds the address, the driver or passenger
can zoom in and out on the map just by pinching the 8-inch screen, just as they
would on a smartphone.
The all-new, all-American muscle car was introduced in
Asia for the first time in 2015, to coincide with the pony car＊s 50th anniversary.
Sales in China have continued to grow, jumping 45 percent in of 2016, making it
the country＊s best-selling sports coupe.
In addition to Mustang, SYNC 3＊s Chinese handwriting
feature is now available in several different Ford nameplates sold in China,
including the Focus and Taurus Limited Edition passenger cars, and the Edge,
Kuga, and Explorer SUVs.