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Baojun 510 Goes to Market: Will Compete in One of the Fastest-Growing Segments


SHENZHEN ¨C General Motors¡¯ SAIC-GM-Wuling joint venture today launched the Baojun 510, a small SUV that will compete in one of China¡¯s fastest-growing and most-contested segments.

Baojun is one of China¡¯s fastest-growing vehicle brands. In 2016, Baojun deliveries increased 48.5 percent to a record 688,390 units. Its portfolio ranges from small cars to multi-purpose vehicles (MPVs) and SUVs. With its core brand value of ¡°customer needs first,¡± Baojun is reaching out to value-conscious consumers across China.

Since its debut at Auto Guangzhou 2016 in November, the Baojun 510 has received attention for its dynamic, youthful and modern exterior. Its price of RMB 54,800 to RMB 69,800 will particularly appeal to young, first-time buyers.

The refreshing design of the Baojun 510 is aimed at changing people¡¯s perceptions of the Baojun brand. ¡°Future Eye¡± LED daytime running lights offer a distinct new look for the front grille, while its optimized body proportions are unique for the SUV segment.

The interior of the Baojun 510 denotes both simplicity and elegance. The combination of black and bright brown surfaces creates an energetic atmosphere. Quality materials and workmanship offer a refined feel for users.

To ensure a quiet environment, 28 improvements were made in the Baojun 510, with high-quality sound insulation adopted in 34 areas. As a result, it offers a serene ride similar to that of upper-level SUVs.

The Baojun 510 comes with a semi-open panoramic sunroof, air conditioning with automatic constant temperature control, keyless entry, push-button start, cruise control, and heated and folding outside rearview mirrors that can be adjusted electronically. Its 8-inch LCD screen incorporates a reverse camera and can be connected to users¡¯ smartphones.

All models are equipped with a 1.5L engine and six-speed manual transmission. The Baojun 510 is also available with Electronic Stability Control (ESC), dual front air bags, side air bags and the tire pressure monitoring system to safeguard the driver and passengers.

The SUV went through more than 400,000 km of testing in extreme conditions on and off the road ¨C which was equivalent to 160,000 km of daily use ¨C ensuring durability and reliability to meet the needs of domestic users. In addition, the engine was put through over 10,000 hours of simulated testing.

The Baojun 510 also underwent extensive chassis tuning. Engineers optimized the body structure for added comfort and solid handling.

SAIC-GM-Wuling has introduced a new membership service to directly connect with Baojun 510 users and provide an optimal ownership experience. It includes 10 premium services, including gold medal technician service, assessment privileges, booking service and car steward service.

General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang and Wuling brands. In 2016, GM delivered more than 3.8 million vehicles in China. More information on General Motors in China can be found at GM Media Online.



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