SHENZHEN ¨C General Motors¡¯ SAIC-GM-Wuling joint
venture today launched the Baojun 510, a small SUV that will compete in one of
China¡¯s fastest-growing and most-contested segments.
Baojun is one of China¡¯s fastest-growing
vehicle brands. In 2016, Baojun deliveries increased 48.5 percent to a record
688,390 units. Its portfolio ranges from small cars to multi-purpose vehicles
(MPVs) and SUVs. With its core brand value of ¡°customer needs first,¡± Baojun is
reaching out to value-conscious consumers across China.
Since its debut at Auto Guangzhou 2016 in
November, the Baojun 510 has received attention for its dynamic, youthful and
modern exterior. Its price of RMB 54,800 to RMB 69,800 will particularly appeal
to young, first-time buyers.
The refreshing design of the Baojun 510 is
aimed at changing people¡¯s perceptions of the Baojun brand. ¡°Future Eye¡± LED
daytime running lights offer a distinct new look for the front grille, while
its optimized body proportions are unique for the SUV segment.
The interior of the Baojun 510 denotes both
simplicity and elegance. The combination of black and bright brown surfaces
creates an energetic atmosphere. Quality materials and workmanship offer a
refined feel for users.
To ensure a quiet environment, 28 improvements
were made in the Baojun 510, with high-quality sound insulation adopted in 34
areas. As a result, it offers a serene ride similar to that of upper-level
The Baojun 510 comes with a semi-open
panoramic sunroof, air conditioning with automatic constant temperature control,
keyless entry, push-button start, cruise control, and heated and folding
outside rearview mirrors that can be adjusted electronically. Its 8-inch LCD
screen incorporates a reverse camera and can be connected to users¡¯
All models are equipped with a 1.5L engine and
six-speed manual transmission. The Baojun 510 is also available with Electronic
Stability Control (ESC), dual front air bags, side air bags and the tire
pressure monitoring system to safeguard the driver and passengers.
The SUV went through more than 400,000 km of
testing in extreme conditions on and off the road ¨C which was equivalent to
160,000 km of daily use ¨C ensuring durability and reliability to meet the needs
of domestic users. In addition, the engine was put through over 10,000 hours of
The Baojun 510 also underwent extensive
chassis tuning. Engineers optimized the body structure for added comfort and
SAIC-GM-Wuling has introduced a new membership
service to directly connect with Baojun 510 users and provide an optimal
ownership experience. It includes 10 premium services, including gold medal
technician service, assessment privileges, booking service and car steward
General Motors traces its roots back to 1908. GM has 11
joint ventures, two wholly owned foreign enterprises and more than 58,000
employees in China. GM and its joint ventures offer the broadest lineup of
vehicles and brands among automakers in China. Passenger cars and commercial
vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang and
Wuling brands. In 2016, GM delivered more than 3.8 million vehicles in China.
More information on General Motors in China can be found at GM Media Online.