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Baojun Launches All-New 310 Hatchback

BEIJING (Sept. 8, 2016) C SAIC-GM-Wuling (SGMW) today celebrated the launch into the Chinese market of the newest product in the portfolio of the fast-growing Baojun brand C the 310 hatchback.


Featuring a youthful and modern appearance, the Baojun 310 offers segment-leading technology along with a spacious and functional interior that is coupled with an efficient powertrain to meet the demands of car buyers throughout China.


Available in four variants, the Baojun 310 is priced between RMB 36,800 ($5,521) and RMB 49,800 ($7,472).

 

Modern Exterior, Functional Interior

The Baojun 310s 2,550-mm wheelbase is the longest among hatchbacks in its class, providing a spacious ride for those in front and back. Its rear seat has a width of 1,233 mm. The Baojun 310 also has 200 liters of trunk space. Its 4/6 split-folding rear seats have a flat-folding function, allowing for up to 1,000 liters of flexible cargo space to accommodate bulky items.

 

The Baojun 310 has a youthful, modern exterior. Its double-U-shaped front end carries forward the brands traditional styling. The U-shaped upper grille is complemented by an inverted U-shaped lower grille, for a vivid visual effect. Its sharp dual beltlines together with its sleek body exude a sense of strength, while its rear end is rugged yet refined.

 

The interior adopts a new style that is both simple and functional in line with the needs of users. An all-black center console and dual-color leather seats combine to add to the dynamic feeling. The hatchback also comes with a power sunroof along with 18 storage spaces.

 

Advanced Comfort and Safety Technology

One of the Baojun 310's most prominent features is a high-resolution 8-inch LCD screen on top of its center console. It integrates Bluetooth to enhance the infotainment experience.

 

The Baojun 310 is among the safest vehicles in its class, offering available cruise control and four air bags. These are features never before offered in a hatchback priced below RMB 50,000. It also comes with Electric Power Steering (EPS), rearview mirrors with a heating function, a reverse radar and backup camera, GPS navigation, ISOFIX child safety seat mountings, and anti-lock brakes with electronic brakeforce distribution.

 

Efficient Powertrain

With SGMW's newly developed 1.2L naturally aspirated engine, the Baojun 310 achieves an ideal balance between power and fuel efficiency. The engine generates maximum power of 60.3 kW and maximum torque of 116 Nm at 3,600 rpm, along with fuel economy of 5.3L/100 km. It offers a dynamic response when starting, accelerating and going up hills.

 

The Baojun 310 is the latest member of the Baojun family. Baojun has been among the fastest-growing vehicle brands in China since its introduction in 2010. Last year, Baojun delivered a record 463,532 vehicles. Sales remained strong in the first eight months of 2016, with deliveries rising 71.3 percent on an annual basis to 382,815 units.

 

General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang and Wuling brands. In 2015, GM delivered more than 3.6 million vehicles in China. More information on General Motors in China can be found at GM Media Online.

 

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