Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home >> Automaker Email this story   Print this story
 
Chinese brands improve customer satisfaction, Power says
Automotive News China | 2010/9/3

SHANGHAI -- Chinese car buyers are happier with the vehicle sales experience at domestic-brand dealerships than they were a year ago, according to a J.D. Power study.

According to the 2010 China Sales Satisfaction Index, three domestic brands rank among the top 10 brands, up from only one in the previous survey.

This year the survey measured consumer satisfaction with the sales experience of 53 brands. The industry's average score was 823, virtually unchanged from a year earlier.

Hafei, the brand of small-car and minivan maker Hafei Automobile Co., ranked fifth with a score of 841. Roewe, the brand owned by Shanghai Automotive Industry Group Corp., tied for seventh with Buick, each with a score of 836. FAW Jilin, a minivan manufacturing unit of China FAW Group, ranked tenth with a score of 833.

A year ago, only Roewe was one of the top 10 brands, with a fourth-place score of 846.

The top four in this year's study were all European brands. Audi ranked highest with a score of 869, followed by Skoda with a score of 846. BMW and FAW-Volkswagen shared third place with a score of 842.

The study, now in its 11th year in China, measures seven factors: the delivery process; delivery timing; dealership facilities; the salesperson; paperwork; the deal; and the initial sales contact.

The survey asks car buyers to evaluate the first two to six months of ownership.

This year, the study drew 10,661 responses in 33 major cities from consumers who purchased vehicles from August 2009 through March 2010.


Related Stories
  • Beijing Hyundai tops sales satisfaction survey; Audi outpolls all luxury brands
  •     --Published:2015/3/7
     
  • Beijing Hyundai, Dongfeng Citroen tie for top score in Power sales satisfaction survey
  •     --Published:2014/8/7
     
  • Land Rover earns top ranking in appeal survey
  •     --Published:2013/3/12
     
  • Japanese brands post big drop in satisfaction with service, J.D. Power survey shows
  •     --Published:2013/2/8
     
  • GM tops 4 segments in Chinese customer appeal
  •     --Published:2012/4/12
     
  • Lexus tops J.D. Power's China vehicle quality study
  •     --Published:2012/2/11
     
  • Audi retains sales satisfaction crown
  •     --Published:2012/21/8
     
  • Honda, Toyota dealerships get top scores in customer survey of service operations
  •     --Published:2012/3/8
     
  • Industry group warns more than half of Chinese brands will vanish in 3 to 5 years
  •     --Published:2012/17/7
     
  • Chinese shoppers favor VW and Audi, study says
  •     --Published:2012/3/7
     
  • China's domestic carmakers hike dependability
  •     --Published:2012/10/1
     
  • VW Group tops China consumer satisfaction survey
  •     --Published:2011/2/12
     
  • Chinese brands' vehicle quality has declined, J.D. Power study shows
  •     --Published:2011/1/11
     
  • Honda, Buick top customer service survey
  •     --Published:2011/2/8
     
     

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     

     
     

    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
     
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.
    ICP06057291