Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home >> Automaker Email this story   Print this story
 
Toyota exports U.S. best practices to China
Hans Greimel | 2019/4/23

SHANGHAI -- For Toyota in China, the new mantra is learn from America to catch up to America.

Toyota Motor Corp. is benchmarking its U.S. success story in an effort to repeat the winning formula in the world's biggest auto market. Toyota's goal is for its China business to someday surpass its U.S. business as the automaker's volume leader, said Dong Changzheng, executive vice president of Toyota's China operation.

"This is what we are working hard on," Dong said last week at the Shanghai auto show.

Toyota's focus comes as the China market increasingly tops the sales charts for other Japanese automakers. As early as 2017, Mazda Motor Corp. and Mitsubishi Motors Corp. sold more vehicles in China than in the U.S., where both companies have toiled for decades.

Nissan also sells more in China, and Honda is now on the cusp of doing so.

But for Toyota, China is still the third-biggest market and sales have a long way to go to catch up with U.S. retailers. Dong expects Toyota's sales in China to expand 8 percent to 1.6 million vehicles in 2019, compared with 2.43 million U.S. sales last year, and 1.89 million in Japan.

Dong said Toyota China is studying Toyota Motor North America's best practices to quickly catch up, including the unit's reliance on localized product development and better dealer operations.

"I see the benchmark as North America," Dong said.

"Products in the North American market were mainly developed by North America. So r&d has been heavily localized," he said. The China operations have an opportunity to take the lead in developing vehicles for the local market, especially EVs, he added.

China also wants to absorb more ideas on customer service.

One opportunity is in loaner cars. Dealers in China typically don't provide customers with free loaner cars when they bring vehicles in for service, Dong said.

"In the future, we will further learn from North America," Dong said. "It takes time to develop best practices."

Related Stories
  • Toyota speeds up electrified vehicle schedule as demand heats up
  •     --Published:2019/11/6
     
  • Toyota may invest in Didi, report says
  •     --Published:2019/31/5
     
  • Toyota to supply fuel cell battery cells to commercial vehicle makers
  •     --Published:2019/23/4
     
  • Toyota sells EV tech to Chinese startup Singulato
  •     --Published:2019/16/4
     
  • Toyota to offer royalty-free access to hybrid-vehicle patents
  •     --Published:2019/5/4
     
  • Toyota targets 8% increase in deliveries this year
  •     --Published:2019/29/1
     
  • Toyota sales growth outpaces Nissan, Honda in 2018
  •     --Published:2019/25/1
     
  • Toyota, Panasonic plan EV battery venture to challenge Chinese rivals, source says
  •     --Published:2019/22/1
     
  • Toyota shuffles China management team
  •     --Published:2018/4/12
     
  • Toyota: China sales growth to top 8.5% in 2018
  •     --Published:2018/27/11
     
  • The world's best-selling car gets makeover under Toyota's China gamble
  •     --Published:2018/16/11
     
  • Toyota Boshoku expands automotive filter parts capacity in Tianjin
  •     --Published:2018/2/11
     
  • Toyota, sensing an opening, debates building Lexus cars in China
  •     --Published:2018/9/10
       
     
     

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     

     
     

    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
     
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.
    ICP06057291