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Ford appoints industry veteran Yang Song as China sales chief
Automotive News China | 2019/4/9

Ford Motor Co. has named Yang Song, a sales veteran in China¡¯s auto industry, as president of the automaker¡¯s national distribution services division, which oversees marketing, sales and aftersales service for Ford-badged passenger vehicles in China.

The appointment became effective Monday, Ford China said. 

Yang, 46, had been president of Borgward, a German SUV brand revived in 2014 by Chinese truckmaker Beiqi Foton Motor Co.

In 2005, he started his automotive career at Nissan Motor Co.¡¯s passenger vehicle joint venture with Dongfeng Motor Group. In 2013, he was promoted to deputy sales chief of the partnership. 

In 2015, he left Nissan after a brief stint in regional sales for Nissan brand in the United States. 

Henry Li, former president of Ford China¡¯s national distribution services division, resigned in December for health and family reasons.

Yang¡¯s appointment comes as Ford¡¯s car sales in China are stuck in a downward spiral.

In the first two months of this year, deliveries at Changan Ford, Ford¡¯s passenger vehicle joint venture, tumbled 75 percent from a year earlier to 21,535.

To revive local sales, Ford plans to roll out more than 30 new models in China over the next three years, the U.S. automaker announced last week in Shanghai.

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