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VW unveils first 3 models under entry-level Jetta subbrand
Automotive News China | 2019/3/26

Volkswagen brand on Friday introduced the first three products to be marketed in China under the entry-level Jetta subbrand in the southwest China city of Chengdu. 

The vehicles are the VS5 compact crossover, the VS7 -- a crossover slightly bigger than VS5 -- and the VA3 three-box compact sedan, according to FAW Volkswagen Automotive, VW Groups joint venture with China FAW Group. 

The three models were designed at VWs headquarters in Wolfsburg, Germany, and will be assembled at FAW-VWs plant in Chengdu.

The VS5, which was developed on VWs MQB vehicle platform, will go on sale in China sometime in the third quarter. The two other models will be launched later.  

FAW-VW didnt release additional details about the three vehicles. 

The Jetta subbrand will have its own distribution network. FAW-VW plans to open more than 200 stores under Jetta by year end. 

VW unveiled Jetta, previously a volume model under the VW brand, as an entry-level subbrand for China in February. 

About a third of Chinas light-vehicle market is positioned below main volume segments, where the VW brand is the market leader. 

Jetta is expected to capture market share in the entry-level segment, where 80 percent of customers are first-time car buyers, VW said.

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