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Qoros 3
Japanese auto veterans to lead Qoros
Automotive News China | 2019/2/26

Qoros Automotive Co. has recruited three veterans of Japaní»s auto industry for senior executive posts, including CEO, in a bid to enhance its management ranks and product development capability. 

Yajima Kazuo, former global director of alternative energy vehicles at the Renault-Nissan alliance, has been appointed CEO, Qoros said. 

The Shanghai carmaker also named Nagahara Oki, former global director for vehicle connectivity at the Renault-Nissan alliance, to the post of chief operating officer. 

In addition, Hrai Toshiro, former head of vehicle product line development at Infiniti, has been named chief technology officer. 

All the appointments became effective Feb. 21. 

Li Feng, executive vice president at Baoneng Investment Groupí»s auto subsidiary, will no longer be Qorosí» CEO, the automaker said.

Qoros, established in 2007, is a 51-25-24 joint venture between Baoneng, Chery Automobile Co. and Singaporean investment company Kenon Holdings.

It operates an assembly plant in the east China city of Changshu, which can build up to 150,000 vehicles a year. But sales have remained limited since its inception. 

In 2018, Qoros delivered only 64,200 vehicles. For the first three quarters of last year, it lost another 1.36 billion yuan ($202.7 million), according to Kenon.

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