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Ford launches Territory crossover customized for China
Automotive News China | 2019/1/25

Ford Motor Co. kicked off sales of an entry-level compact crossover specifically designed for China in a bid to revive flagging local sales.

The Ford Territory has a starting price of 109,800 yuan ($16,170), according to Ford China. It is the first light vehicle Ford has produced at Jiangling Motors Corp., Fordí»s truck joint venture in China. 

It is equipped with Fordí»s 1.5-liter EcoBoost turbocharged direct-injection engine and a continuously variable transmission. It is 4,580-mm long, 1,936-mm wide, 1,674-mm tall, with a wheelbase of 2,716 mm. 

Jiangling also builds the Everest SUV, Tourneo multi-purpose vehicle and the Transit van for the Ford brand as well as heavy-duty trucks and light vehicles for its proprietary JMC brand. 

Other Ford-badged light vehicles sold in China are produced at Changan Ford Automobile Co., Fordí»s passenger vehicle partnership. 

After peaking at 1.27 million in 2016, Fordí»s China sales have declined sharply in the past two years due to a lack of new models. 

In 2018, the U.S. automakerí»s local deliveries plunged 37 percent to 752,243. 

To reverse the slump, Ford plans to introduce 50 new or redesigned vehicles in China by 2025. 
 
The Territory is the third product Ford has recently launched in China following the roll-out of the redesigned Ford Focus and Escort sedans in November. 

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