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GM's entry-market Baojun brand unveils new badge in attempt to go upscale
Automotive News China | 2019/1/22

SAIC-GM-Wuling Automobile Co., GM¡¯s light-vehicle joint venture with SAIC Motor Corp., revealed a new badge for its entry-market Baojun brand in a bid to move the marque upscale. 

The diamond badge, an artistic and industrial rendering of a horse, is intended to attract a younger generation of car buyers in China. It will be used in Baojun¡¯s upper-level models, GM said.

The first vehicle to carry the new badge will be the Baojun RS-5 compact crossover, which is slated to go on sale in China in the first quarter. 

The Baojun RS-5 is based on Baojun's new advanced electronic architecture, featuring driver assistance and an intelligent connectivity system, GM added, without divulging additional details about the vehicle. 

SAIC-GM-Wuling, China¡¯s largest minibus maker, started marketing passenger vehicles under the Baojun brand in 2011. 

Baojun¡¯s product lineup features micro cars, compact sedans and crossovers and multipurpose vehicles. Starting prices for the vehicles vary from 36,800 yuan ($5,412) to 75,800 yuan. 

In 2018, Baojun¡¯s China sales dropped 16 percent to 839,612. The 2018 tally boosted the brand¡¯s accumulative deliveries in the past eight years to nearly 4 million, according to GM.

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