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BMW launches ride-hailing in Chengdu
Automotive News China | 2018/12/18

BMW AG started offering ride-hailing services Friday in the southwest China city of Chengdu, becoming the first foreign carmaker to do so in the Chinese city.

A fleet of 200 BMW 5-series sedans -- plug-in hybrids and gasoline models -- were dispatched under the service.

Customers can use BMWs proprietary mobile phone app -- dubbed ReachNow -- to reserve or instantly book a ride-hailing service, BMW said.

In 2017, BMW also chose Chengdu, a city with more than 10 million residents, as the first Chinese city to launch its car-sharing program. The local program now has a fleet of 100 BMW i3 electric sedans. 

The ride-hailing service in the city offers an additional mobility solution for those who do not wish to get behind the wheel themselves, but would rather book a car with a driver, BMW said.

Despite the dominant position Chinas Didi Chuxing has built on the domestic ride-hailing market, an increasing number of carmakers have launched similar services.

Last week, Dongfeng Motor Group became the third major Chinese automaker after Geely Automobile Holdings and SAIC Motor Corp. to be licensed to provide ride-hailing services in domestic cities. 

In October, Daimler AG said it would establish a ride-hailing venture with Geely in the east China city of Hangzhou to explore Chinas ride-hailing market.

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