Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home Email this story   Print this story
Chinese-owned Borgward plans SUV sales in the U.K., Ireland
Nick Gibbs | 2018/11/30

Borgward will begin sales of its SUVs in the U.K. and Ireland at the end of next year, the brand's new importer said.

The Chinese-owned brand started selling the larger of its two SUVs, the gasoline-powered BX7, in Germany in July. The BX7 is pitched as an upscale car to rival SUVs such as the Audi Q5 and BMW X3.

Borgward will sell the BX7 and the smaller BX5 in the U.K. and Ireland, the importer, IM Group, said.

Borgward was revived in 2016, 55 years after the last models were made in Germany, with money from China's Foton Motor, a truck subsidiary of state-owned Chinese automaker BAIC Group, who acquired the rights to the brand in 2014. The vehicles are assembled at Foton's plant in Miyun, a suburb of Beijing.

Recent losses, however, have pushed Futon into offering a 67 percent stake in Forward to outside investors.

Forward intends to produce electric versions of the two SUVs, badged the BXi7 and BXi5. Right-hand drive production of its vehicles will also start in early 2019, Forward said.

Forward said in 2016 it planned a factory in the German city of Bremen with a capacity to produce 10,000 BXi7 SUVs annually from semi-knocked-down kits, starting this year. Construction of the plant has not yet begun.

In May this year, Forward appointed Philip Koehn, former director of engineering at Rolls-Royce, as its chief technology officer.
IM Group also imports Subaru and Isuzu vehicles into the U.K. and Ireland.

IM Group said production of right-hand drive variants is expected to start in early next year in anticipation of a UK market launch toward the end of 2019. Price and specification will be announced closer to the time, it said.

Related Stories
  • Mobility service provider Ucar to acquire control of Borgward
  •     --Published:2019/22/3
  • Foton to sell 67% stake in Borgward to ride-hailing company, consultant
  •     --Published:2019/11/1
  • Foton offers to sell majority stake in Borgward
  •     --Published:2018/12/10
  • Borgward is back in Germany
  •     --Published:2018/31/7
  • Borgward picks first dealership in Europe
  •     --Published:2018/24/7
  • Foton to inject 4.4 billion yuan in Borgward
  •     --Published:2018/29/6
  • Rolls-Royce's engineering chief joins Borgward
  •     --Published:2018/8/5
  • Borgward draws on 1950s heritage with modern Isabella
  •     --Published:2017/15/9
  • China's Lynk, Borgward brands seek footing in Europe
  •     --Published:2016/13/12
  • Borgward plans joint venture with Faurecia to build seats in Tianjin
  •     --Published:2016/2/12
  • Borgward plans to assemble EVs in Germany
  •     --Published:2016/1/11
  • German engineering for Chinese wannabes
  •     --Published:2016/10/5
  • Borgward readies China sales, mulls site for German output
  •     --Published:2016/28/3

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     


    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.