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Daimler, Geely form ride-hailing JV in China
Reuters | 2018/10/26

FRANKFURT -- Daimler is setting up a ride-hailing joint venture in China with Geely Group, in a sign the Chinese company is making progress in its drive for closer relations with the German automaker.

Geely Chairman Li Shufu took a 9.69 percent stake in Daimler earlier this year, rekindling fears in Germany about its highly-prized expertise falling into Chinese hands.

Daimler initially balked at the prospect of a broad-based alliance, in part for fear of alienating Mercedes' existing Chinese partner BAIC.

However, the German company said on Wednesday it would team up with Geely in China's ride-hailing market, currently dominated by Didi Chuxing.

Ride-hailing accounts for more than 30 percent of the global taxi market and Goldman Sachs believes it could grow eightfold to $285 billion by 2030, with significant growth potential in China, the world's largest car market.

"The joint venture will provide ride-hailing mobility services in several Chinese cities using premium vehicles including but not limited to Mercedes-Benz vehicles," Daimler said in the statement.

The 50:50 venture will be headquartered in Hangzhou, China, and use Mercedes S-class, E-class and V-class vehicles among other vehicles. Financial terms and the investment plans were not disclosed.

Didi, founded in 2012, cemented its dominance in China when it bought Uber's operations in the country in 2016. It is preparing to launch car-sharing and other on-demand transport services.

The prospect of autonomous cars hitting the road has intensified competition between technology companies, ride-hailing firms and traditional automaker to roll out fleets of smartphone-hailed taxis, or strike cooperation deals.

Ola has been cooperating with Apple since November 2016 and Uber has received investments from Toyota and Google.

As part of the JV, Geely Group Company and Daimler Mobility Services will be equally represented on the board of the new ride-hailing service, for which the two companies will jointly develop the software infrastructure required to support the business in China.

"The development of such services, in which both companies already have a presence, forms part of our transformation from a vehicle manufacturer into a global automotive technology group," Geely Holding President An Conghui said.


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