Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home >> Automaker Email this story   Print this story
Borgward BX7
Borgward picks first dealership in Europe
Automotive News Europe | 2018/7/24

Chinese-backed automaker Borgward selected its first European dealership, Autodis Esch/Mersch, which will handle sales in Luxembourg.

Borgward said the dealership sold 4,500 vehicles and had 127 employees and 72 million euros (573 million yuan at current exchange rates) in revenue last year.

Borgward, a German brand that has been revived with investment from Beiqi Foton Motor, largely plans to use the Internet to sell its China-built vehicles across Europe.

The automaker is starting European sales with a limited edition of the BX7 SUV. Other models are expected to follow before the end of the year. In Germany, ATU is handling service at its 580 workshops nationwide.

Former Rolls-Royce development head Philip Koehn became Borgward's CEO on July 1, succeeding ex-Daimler China chief Ulrich Walker, who had headed the company since 2015.

Related Stories
  • Mobility service provider Ucar to acquire control of Borgward
  •     --Published:2019/22/3
  • Foton to sell 67% stake in Borgward to ride-hailing company, consultant
  •     --Published:2019/11/1
  • Chinese-owned Borgward plans SUV sales in the U.K., Ireland
  •     --Published:2018/30/11
  • Foton offers to sell majority stake in Borgward
  •     --Published:2018/12/10
  • Borgward is back in Germany
  •     --Published:2018/31/7
  • Foton to inject 4.4 billion yuan in Borgward
  •     --Published:2018/29/6
  • Rolls-Royce's engineering chief joins Borgward
  •     --Published:2018/8/5
  • Borgward draws on 1950s heritage with modern Isabella
  •     --Published:2017/15/9
  • China's Lynk, Borgward brands seek footing in Europe
  •     --Published:2016/13/12
  • Borgward plans joint venture with Faurecia to build seats in Tianjin
  •     --Published:2016/2/12
  • Borgward plans to assemble EVs in Germany
  •     --Published:2016/1/11
  • German engineering for Chinese wannabes
  •     --Published:2016/10/5
  • Borgward readies China sales, mulls site for German output
  •     --Published:2016/28/3

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     


    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.