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Hyundai, Kia see sharp rebound in deliveries
Automotive News China | 2018/6/19

The Chinese joint ventures of South Korean carmakers Hyundai Motor Co. and Kia Motors Corp. staged a strong rebound in May sales from a year earlier when they were hit hard by a diplomatic standoff between China and South Korea. 

Beijing Hyundai -- Hyundai¡¯s joint venture with BAIC Motor Group -- delivered 60,427 Hyundai-badged vehicles in May, a jump of 72 percent year on year, according to the China Passenger Vehicle Alliance, a Shanghai consultancy. 

Dongfeng Yueda Kia, a partnership between Kia and Dongfeng Motor Group, sold 30,010 Kia-brand models, a surge of 72 percent from a year earlier.

Through May, Beijing Hyundai¡¯s sales rose 10 percent to 293,046 while Dongfeng Yueda Kia¡¯s deliveries jumped 31 percent to 300,010.

In March 2017, South Korea started installing a U.S.-made missile defense system, a move that aroused anti-Korean sentiment in China. Sales of the two joint ventures plunged after many Chinese consumers boycotted Korean products. 

Although Hyundai and Kia sales began to stabilize late in 2017 after relations between China and South Korea improved, their local ventures still suffered. 

In 2017, Beijing Hyundai¡¯s sales slumped 31 percent to some 785,000 while Dongfeng Yueda Kia¡¯s deliveries tumbled 45 percent to roughly 360,000. 

Hyundai and Kia are introducing new models, especially crossovers. In April, Hyundai launched sales of the Encino subcompact crossover while Kia began selling the redesigned Sportage compact crossover. 

Later this year, the Hyundai Lafesta compact sedan and the Kia Stonic subcompact crossover will be launched.

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