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Ford skid continues amid new-model void
Automotive News China | 2018/5/15

Ford Motor Co.'s sales skid in China is continuing due to a lack of new or redesigned models, with volume slumping 26 percent to 69,503 in April.

The decline in deliveries was led by Changan Ford, Fordí»s passenger vehicle joint venture. 

April sales at Changan Ford, which makes Ford sedans and crossovers, plunged 35 percent to 40,703. 

Sales of imported Ford-badged models fell 18 percent to 1,344.

Deliveries at Jiangling Motor Corp., Fordí»s truck partnership, dipped 6 percent to 23,903. 

Jiangling Motors builds three Ford nameplates -- the Everest SUV, Tourneo multipurpose vehicle and Transit van -- as well as JMC-badged light and heavy trucks.

Lincoln sales also dropped 14 percent to 3,553 during the month. 

In the first four months, Fordí»s China deliveries fell 21 percent from a year earlier to 276,642.

Ford is integrating marketing, sales and services for Ford-brand models in China. 

At the Beijing auto show in April, Ford displayed the imported Ford Ranger Wildtrak pickup as well as two new Lincoln crossovers -- the Aviator and Nautilus. 

Earlier last month, it also launched the redesigned Ford Focus and Escort sedans. 

The vehicles are the first of 50 new and redesigned vehicles the Dearborn, Mich., company plans to introduce in China by 2025 under the Ford and Lincoln brands to spur sales.

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