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Hyundai group targets 18% sales boost in China this year, report says
Automotive News China | 2018/5/8

Hyundai Motor Group wants to increase sales of Hyundai and Kia brands in China this year by 18 percent to 1.35 million vehicles, according to Korean news agency Yonhap. 

The Korean auto giant expects Hyundai sales of 900,000 and Kia deliveries of 450,000 in China in 2018, Yonhap reported. 

In 2017, the brandsí» sales in China suffered steep declines after South Korea deployed U.S.-built anti-missile defenses in March -- a move that triggered anti-Korean sentiment in China. 

Last year, Hyundai sales fell 31 percent to 785,006 while Kia deliveries plunged 45 percent to 360,006, according to the China Association of Automobile Manufacturers. 

Hyundai and Kia sales began to stabilize late in 2017 after relations between China and South Korea improved. 

Their sales begun to recover this year. For the first four months, Hyundai and Kia combined delivered roughly 348,000 vehicles in China, rising 7.2 percent from the same period last year, according to Yonhap.

The brands also seek to boost China sales by introducing new models, especially crossovers. In April, Hyundai launched sales of the Encino subcompact crossover while Kia began selling the improved Sportage compact crossover.

At the Beijing auto show last month, Hyundai debuted the Lafesta compact sedan while Kia showed the Stonic subcompact crossover. The two new models will be built in China and arrive on the market this year.

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