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Audi sales rebound in January
Automotive News China | 2018/2/9

Audií»s China deliveries jumped 73 percent in January from the same month last year when the luxury brandí»s attempt to open a second distribution network prompted dealers to stop ordering new vehicles. 

Last month, Audi delivered 60,688 vehicles in China, said FAW-Volkswagen Automobile Co., the Volkswagen Groupí»s joint venture responsible for Audi production and sales in China.

The surge in volume reflected demand for five locally produced models. 

In January, deliveries of the elongated Audi A4 compact sedan soared 146 percent to 13,740 while sales of the stretched Audi A6 midsize sedan rose 63 percent to 13,942.

Two crossover models also generated robust sales during the month. Sales of the Audi Q5 midsize crossover rose 60 percent to 13,473 while deliveries of the Audi Q3 compact crossover jumped 59 percent to 7,773. 

Deliveries of the Audi A3 hatchback also advanced 39 percent to 7,267 last month. 

The five models accounted for nearly 93 percent of Audií»s volume in China in January. 

FAW-VW didní»t disclose sales of Audií»s imported models in China during the month. 

In November 2016, Audi signed a tentative deal with SAIC Motor Corp. to jointly assemble vehicles at SAICí»s joint venture with VW and distribute Audi models produced by the joint venture through a sales channel separate from the one run by FAW-VW.

Audi dealers, fearing the move could depress their profits, halted new orders from the German luxury brand. Audií»s sales declined sharply over the next several months and didní»t recover until Audi killed the deal with SAIC in May. 

Due to weak sales in the first half of the year, Audi's China deliveries edged up 1.1 percent from a year earlier to 597,866 in 2017. It narrowly beat BMW AG, which delivered 594,388 BMW and Mini vehicles.

The other two leading luxury brands in China, BMW and Mercedes-Benz, have not released January sales results.

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