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Chevorlet Cruz's Redline variant
Chevrolet to launch sporty Redline models next year
Automotive News China | 2017/11/24

Chevrolet, looking to draw younger buyers, will introduce sporty Redline versions of its cars and trucks in China starting next year.

General Motors¡¯ mass-market brand introduced the Redline portfolio for China at an event for media and dealers held on the eve of the Guangzhou auto show.

The Silverado, Colorado, Traverse, Equinox, Camaro and Cruze Redline editions will be on display at the show.

¡°Chevrolet is able to draw from GM¡¯s global resources to offer special editions like the Redline that project a younger, sportier image to meet the changing demands of Chinese consumers,¡± said Alan Batey, president of Chevrolet¡¯s global operations.

Redline made its global debut as a concept at the 2015 SEMA Show in Las Vegas and GM subsequently introduced Redline across the Chevrolet lineup.

Redline models are equipped with black wheels with red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

Over the next year, four Redline models will debut in China, and all Chevrolet models in China eventually will offer Redline variants. 

Chevrolet announced plans in 2016 to introduce 20 new and refreshed products in China by the end of 2020. The Cruze hatchback and redesigned versions of the Camaro sports car and Equinox crossover debuted this year. 

The new models have helped stabilize sales. In the first ten months, Chevrolet¡¯s retail deliveries in China increased 2.1 percent year on year, with double-digit growth over the past four months.

By contrast, Chevrolet deliveries fell 14 percent last year to 525,273 vehicles. 

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