Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Chinese Version   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home >> Automaker Email this story   Print this story
 
Audi sees solid year-end sales lifting overall China tally in 2017
Reuters | 2017/11/16

GUANGZHOU -- Audi expects sales volumes in China to grow strongly enough in November and December to reverse a 3 percent decline in the first 10 months of the year.

Joachim Wedler, the head of the brand's Chinese business, told Reuters on Thursday he expected a small single-digit percentage rise in full-year volumes in the world's biggest auto market.

"We had some challenges in the first five months, but in the end of the year we will be back," he said in an interview ahead of the Guangzhou auto show.

"Last year we sold 585,000 vehicles (in China). In 2017 we will be ahead so we will touch very close to the 600,000 mark."

Wedler did not provide a specific sales forecast for 2018.

"We are expecting the premium market next year to grow by single digits, and we are positive we can follow the premium market percentage," he said.

Chinese sales at Volkswagen-owned Audi slumped earlier this year after its relationships with existing retail store operators soured in the wake of its move to set up a second Chinese joint venture with SAIC Motor.

According to industry experts, the move angered Audi's existing dealers, which sell cars produced by its joint venture with FAW.

The existing dealers stopped stocking Audi cars in protest, experts said. This, along with the aging Audi A6 sedan, depressed Audi sales, they said.

"This dealer issue lasted for more than half year and it was a serious issue," said Yale Zhang, head of Shanghai-based consultancy Automotive Foresight.

"The other issue is the A6. The car is aging and it is in the final stage of its lifecycle. It just cannot compete with the new Mercedes E-class and the redesigned BMW 5-series."

Wedler said Audi's relationship with its dealers has been fully restored after an agreement it signed with them in May.

A redesign of the A6 sedan is in the works, and 2018 will see a global launch of the new car, Audi officials said. The company has not communicated publicly when the redesigned A6 might hit the market in China, they said.

Audi plans to launch five so-called new-energy vehicle models, all locally produced in China, over the next few years. New energy vehicles refer to all-electric battery cars and plug-in electric hybrids.

The Guangzhou auto show starts on Friday.

Related Stories
  • Audi, Volvo sales edge higher as economy slows
  •     --Published:2018/7/12
     
  • BMW's sales advance but trail luxury rivals through first 10 months
  •     --Published:2018/20/11
     
  • China, dashing hopes for lower car taxes, tells industry to buckle up
  •     --Published:2018/16/11
     
  • Beijing's decision to maintain tax on auto sales is a bad move
  •     --Published:2018/16/11
     
  • Light-vehicle market on verge of rare annual dip after October sales slide
  •     --Published:2018/13/11
     
  • Audi maintains growth behind imports
  •     --Published:2018/9/11
     
  • Light-vehicle market may contract in 2018, China official warns
  •     --Published:2018/9/11
     
  • Auto sales post biggest drop in 7 years as growth engine stalls
  •     --Published:2018/12/10
     
  • Audi sales advance 13% on demand for locally built A4 sedan
  •     --Published:2018/9/10
     
  • Audi plans r&d center to develop autonomous vehicles
  •     --Published:2018/28/9
     
  • Audi to launch Q2L next month
  •     --Published:2018/25/9
     
  • Audi top luxury brand for 2nd straight month
  •     --Published:2018/18/9
     
  • New light-vehicle sales decline for 2nd straight month
  •     --Published:2018/14/9
     
  • Behind the sudden decline in China's auto sales
  •     --Published:2018/7/9
     
     

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     

     
     

    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
     
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.
    ICP06057291