Automotive News   |   Automotive News Europe   |   Autoweek   |   Automobilwoche

Automotive News China Newsletter
Register our free newsletter, sent each Monday and Thursday

     Automakers   Suppliers   Auto Show   Comment   Car Cutaway   Newsletters   Press Releases   Chinese Version   Register for Newsletter
  Contact Us:   Editorial   Advertising   Subscription Information   |   About Us   Media Kit
Home >> Automaker Email this story   Print this story
PSA may let Opel expand into China
Automotive News Europe | 2017/11/14

RUESSELSHEIM, Germany -- Opel's global export push could mean production of its vehicles in PSA Peugeot Citroen¡¯s assembly plants in China, Russia and Iran -- and even sales in the U.S. home market of its former owner, General Motors. 

Opel is exploring potential new markets for its vehicles outside Europe as part of its turnaround plan.

As GM¡¯s German division, Opel was not allowed to have a big presence in key growth markets such as China because GM feared Opel would compete with sibling vehicles from Chevrolet and Buick.

Now under PSA¡¯s ownership, Opel has more freedom to pursue sales in non-European markets. "Opel will go global, finally," CEO Michael Lohscheller said last week here while presenting his turnaround plan. 

PSA appears unconcerned that Opel might cannibalize sales from Peugeot and Citroen. That¡¯s because PSA has struggled to establish a niche in China. 

The French automaker¡¯s joint venture, Dongfeng Peugeot Citroen Automobile Co., produces an array of Citroen and Peugeot models in China. But sales have collapsed. In the first 10 months of the year, sales of Dongfeng Peugeot plunged 40 percent to 276,300 vehicles.

Opel has dipped its toes into China. It sold 5,000 cars annually in China early in the decade, but sales were hurt because its imported vehicles were subject to China¡¯s 25 percent tariff.

PSA is counting on Opel to establish a presence in new markets around the world. Lohscheller said Opel will enter more than 20 new markets by 2022, with Argentina, Saudi Arabia and Taiwan among countries identified as potential export targets. 

Opel also is exploring whether to sell cars in China and Brazil, he said.

Related Stories
  • Sales at PSA joint venture fall after 6-month rebound
  •     --Published:2018/17/8
  • PSA still struggling despite rebound in sales at Dongfeng joint venture
  •     --Published:2018/24/7
  • PSA to lease China assembly plant to Nissan, report says
  •     --Published:2018/22/6
  • PSA launches first vehicle fitted with Huawei telematics system
  •     --Published:2018/27/4
  • PSA, Dongfeng to form leasing joint venture
  •     --Published:2018/30/3
  • PSA expands engine exports from China to Europe
  •     --Published:2018/27/3
  • PSA faces 'make-or-break' year after failing to adapt to changing China
  •     --Published:2018/27/3
  • PSA to buy controlling stake in Chinese parts distributor Jian Xin
  •     --Published:2018/16/2
  • Dongfeng-PSA venture's sales rebound in January
  •     --Published:2018/16/2
  • Changan board OKs bailout of PSA's China venture
  •     --Published:2018/30/1
  • PSA sales in China, Southeast Asia slump
  •     --Published:2018/19/1
  • PSA boosts Chinese engine shipments to Europe
  •     --Published:2017/1/12
  • PSA, Huawei partner to develop telematics software
  •     --Published:2017/17/11

    Our Newsletter Editions
    Automotive News China produces two email newsletters each week. You can sort your news by the articles highlighted in each of our newsletters here.

    Select your newsletter     


    Automotive News China
    Room 1303, Building 2, Lane 99, South Hongcao Road,
    Shanghai 200233
    Telephone: 86-139-1851-5816
    Fax: 86-21-6495-0895
    Home | Help Center | About Us | Privacy Policy | RSS
    Entire contents © Crain Communications, Inc.
    Use of editorial content without permission is strictly prohibited. All Rights Reserved.