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Mercedes lags Audi in October
Automotive News China | 2017/11/10

Audi AG's China sales rose nearly 15 percent year on year to 53,828 vehicles in October on strong demand for the long-wheelbase A4 sedan.

Volkswagen¡¯s luxury brand has enjoyed a healthy sales rebound since May, when it settled a dispute with dealers over plans to open a second distribution channel in China.

For the month, Audi was China¡¯s top luxury vehicle seller after falling behind rival Mercedes-Benz earlier this year.

Mercedes deliveries rose 11 percent last month to 46,016 vehicles as demand remained strong for the E-class sedan and wagon. Mercedes said it also enjoyed record sales of Smart city cars, although it did not disclose model-by-model volume.

In the first 10 months, Mercedes sales jumped 28 percent to 488,915 vehicles, while Audi deliveries declined 3 percent to 472,498 vehicles.

Mercedes, which traditionally was the No. 3 luxury seller in China, is neck and neck with BMW and Audi for luxury sales this year. BMW has not released October sales.

As the sales race heats up, Mercedes and Audi are preparing to expand their lineups. Audi will introduce the S4 sport sedan at the Guangzhou auto show this month and the car will go on sale in China next spring.

Mercedes is preparing to add electric cars to its lineup. In May, Mercedes and partner BYD Co. announced plans to introduce new models under their joint Denza EV brand.

Denza markets the Aurora five-seat sedan.

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