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Great Wall sales edge up on strength of new brand
Automotive News China | 2017/9/8

Sales of Great Wall Motor Co., China¡¯s largest crossover maker, inched up 0.8 percent from a year earlier to 73,663 vehicles in August as deliveries of its new Wey brand offset weak sales of the Haval marque.

The Wey VV7 compact crossover, the first Wey-badged model, recorded sales of 7,197 vehicles last month after going on sale in April. 

By contrast, sales of Haval SUVs and crossovers fell 9.3 percent to 58,052 vehicles. 

Deliveries of the automaker¡¯s only sedan, the Great Wall C30, plunged 59 percent to 588 vehicles. The company has stopped developing sedans.

Great Wall is also China¡¯s largest pickup maker. Last month, it sold 7,826 pickups under the Wingle brand. 

Through August, Great Wall¡¯s sales rose 1.9 percent year on year to 603,469 vehicles. 

The second Wey product, the VV5 compact crossover, hit the market last week. With a starting price of 150,000 yuan ($22,995), the Wey VV5 is slightly smaller than the VV7.

Great Wall unveiled Wey last year in a bid to move its crossovers upscale. The brand is named after company founder Wei Jianjun.

Last month, the company confirmed to Automotive News that it would like to acquire Jeep from Fiat Chrysler Automobiles. But Fiat Chrysler said it had not been approached by Great Wall.

Great Wall, headquartered in the north China city of Baoding, is listed in Hong Kong and Shanghai.

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